Developing ideas for advertising campaigns, websites, media, branding, events, social media, and so on.

Creating short and long texts — from brand names and slogans to web pages, articles and books; localization of commercial texts from English and French into Russian.

Leading identity projects in liaison with designers, assisting with ideation, setting tasks, and supervision.

Research of competitors, their advantages and disadvantages, drawing up a portrait of the target audience, developing a creative strategy.

Recruiting a team of copywriters and designers, helping them work on projects and develop in the profession, assigning tasks, monitoring work performance.

Presenting projects to clients, speaking at conferences, conducting branding and copywriting workshops, teaching children and adolescents.